AI-DigiCoach: An AI-Assisted Digital Marketing Coaching Toolkit for Micro-Entrepreneurs

About the Project

AI-DigiCoach is an AI-assisted digital marketing coaching toolkit developed to support micro-entrepreneurs who may have limited knowledge of artificial intelligence and digital marketing. The project is designed to simplify the use of generative AI by replacing complex prompt-based interaction with a guided, task-based process. Users are supported through six key stages: Welcome Dashboard, Digital Marketing Health Check, Choose Marketing Task, Guided Input Form, AI-Generated Marketing Content, and Performance Dashboard. Through this process, entrepreneurs can assess their digital marketing readiness, select specific marketing activities, provide basic business information, generate tailored marketing content, review the output, and monitor results. Unlike conventional generative AI tools, AI-DigiCoach focuses specifically on practical marketing activities such as creating social media captions, product descriptions, promotional messages, customer responses, and campaign ideas. Its guided structure reduces the need for users to understand complex prompting techniques. The system also integrates content verification and performance tracking to support continuous improvement. AI-DigiCoach aims to improve digital marketing capability, AI confidence, content creation, customer engagement, and business visibility among micro-entrepreneurs. Ultimately, the project seeks to make generative AI more practical, accessible, and actionable for small businesses.