SheQUAL AI: Smart Insights, Safer Rides
Universiti Poly-Tech Malaysia (UPTM)
No views · Published October 21, 2026
About the Project
SheQUAL AI is a proposed web-based, gender-responsive system designed to improve university shuttle services for female students in the Klang Valley. Integrating five SERVQUAL dimensions and perceived safety, the system collects passenger feedback through QR-code questionnaires. Its key innovation, the SheQUAL Priority Improvement Index (SPII), identifies and prioritises service improvement needs. AI-assisted feedback analysis, an interactive dashboard, and an Improvement Action Tracker support evidence-based management decisions. The proposed system aims to enhance service quality, passenger satisfaction, and safety while offering potential for future commercialisation in the transportation sector. Keywords: SheQUAL AI, SERVQUAL, Perceived Safety, Artificial Intelligence
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