FRUITSLOKAL MY Website

About the Project

Malaysia is well known for its variety of local fruits, including tropical fruits such as durian and mangosteen. Nonetheless, several Malaysian small and medium enterprises encounter challenges in venturing out to foreign markets due to limited international connections, expensive marketing costs, and problems of finding fruit purchasers overseas. FRUITSLOKAL MY is a smart website that links fruit suppliers from Malaysia to overseas fruit buyers. This innovation aims to help Malaysian SMEs expand internationally, get sales opportunities, and facilitate fruit trading using smart technology. To use the platform, suppliers first register an account and provide their business information. Thereafter, they upload fruits together with pricing, quantity, and availability. International buyers can search for Malaysian fruits, compare suppliers and then contact them to place orders. In addition to that, the platform comes with order management tools to assist business processes and help users track their orders. This innovation benefits Malaysian suppliers in terms of market visibility on an international level and lower marketing expenses. For their part, fruit importers all over the world will be able to easily locate reputable Malaysian suppliers, evaluate their products and buy fruits faster. FRUITSLOKAL MY generates revenue through commercial advertisements and subscription plans with extra business tools. Moreover, the innovation is sustainable in the sense that it helps local farmers and eliminates any unnecessary intermediaries in the supply chain process.