‏ThinkTwice

About the Project

ThinkTwice is a website that uses AI-driven technology to analyze user-generated ideas from the point of view of adversaries. Most entrepreneurs, students, and professionals are subject to confirmation bias; information is often collected in order to reinforce preexisting beliefs and do not take into account that there is no evidence that supports those beliefs. ThinkTwice addresses this issue by intentionally taking on the role of an antagonist (e.g., rigorous investor, careful lawyer, competitive market competitor, or cultural critic) to provide structured critiques that critically analyze the assumptions, feasibility, and market potential of a given idea. The critiques are classified into three levels of severity (Deal-Breaker, Serious, and Minor) so that users are able to focus on flaws and look for their flaws in the product before they invest a lot of time, money, or reputation. Unlike traditional AI programs that only provide supportive or motivational feedback, ThinkTwice leverages a confrontation-based approach to replicate high-level expert networks without formal relationships. Its browser based interface is user friendly and easy to use and can give users immediate, actionable insights. The platform has a lot to develop and can be applied in all domains of business development and knowledge-based thinking with a focused emphasis on the future and business development. By providing an open system for feedback from people in a professional way, ThinkTwice allows the idea to be validated, reduces the risk of costly mistakes, and enables us to become more confident and more resilient in a competitive environment.